Top 5 Beauty Retail Apps on iOS in Oceania - Q2 2024

In the second quarter of 2024, beauty retail apps on iOS in Oceania saw various trends in weekly downloads, revenue, and active users. Here, we delve into the performance of the top 5 apps in this category.

MECCA - Beauty Shopping experienced a notable fluctuation in weekly downloads, peaking at approximately 11.4K in mid-April and then gradually tapering off to around 4.4K by the end of June. Weekly active users remained relatively stable, averaging around 104K throughout the quarter.

Sephora - Beauty Shopping showed a mixed trend in weekly downloads, with a high of 9.6K in early April and a low of 3.5K towards the end of May. The number of weekly active users varied, starting strong at 40.3K but eventually declining to around 30.8K by the end of June.

Adore Beauty | Shop Beauty Now had a consistent download rate, with a noticeable spike to 3.2K in late April. This app did not report active users or revenue data for the quarter.

CHARLOTTE TILBURY saw a significant increase in downloads towards the end of June, reaching 5K from a steady average of around 400 downloads earlier in the quarter. Weekly active users also showed growth, from approximately 4.5K at the start to over 7.1K by the end.

Think Dirty – Shop Clean had a steady performance in terms of weekly downloads, peaking at 1.1K in mid-April. Weekly revenue varied, hitting a high of $587 in late April and dropping to $29 by the end of June. Weekly active users remained stable, averaging around 6.8K.

These insights were derived from Sensor Tower data, which offers further detailed analytics and trends for these and other apps.